Nick Pulley MD of Selective Asia and Travel By B Corp (TbBC) board member and Jarrod from Steppes, Alex from Much Better Adventures and Brad from Foogle Binder members of TbBC joined the panel organised by The Adventure Connection to discuss: Is sustainability really on the agenda for travel companies at the moment? Or are sustainability advocates losing the battle as travel companies focus on survival against a backdrop of post-pandemic pressures, surging demand and reduced staff numbers?